Re-Thinking Digital...
…with Lessons & Insights from Disruptive China.
Stay ahead of the curve.
Are you keeping up with Western trends while missing out on China's incredible digital innovations? Then you risk being left behind in the next phase of the digital evolution.
We want to inspire you to change that - despite any skepticism, you may have. Because Digital China is already much more relevant than you might think, with Chinese companies reinventing management through DEDA and apps like SHEIN and Temu revolutionizing e-commerce.
Through a series of remote workshops tailored to your interests, we will explore how you can use Digital China's strategies and concepts to find new ideas and rethink old ones.
Join us and start rethinking your digital strategy today!
Gain Actionable Insights from China's Leading Digital Innovators
Intro to Re-Thinking Digital from the Exec MBA Class @ UC Davis
"Solidly researched, interactive, and moderated to the point. Valuable for anyone who wants to understand and actively shape the future."
– Thorsten Kuehnel, Chief Digital Officer, Rheinmetall
"A great interactive and dialog format full of inspiration and food for thought. A must-attend program!"
– Martin Gassner, Managing Director Accenture Song
“Great expert and speaker on digitalization. A real China maven who is not only well-read, but also knows the reality on the ground there.”
– Matthias Freiherr von Tettau, Managing Partner, DIH Deutsche Industrie-Holding.
“This moment alone when you realize how little you know about China is worth attending of this workshop. Very well invested time that leaves a lasting impression and makes you think.”
– Daniel Koennecke, Partner, Deloitte Digital.
Whether you're a startup, VC, executive, or consultant, these workshops will give you a comprehensive overview of the latest trends & developments in four key areas:
Get inspired.
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Getting a better understanding of the country, its people, and its history is a good prerequisite for grasping the latest trends & developments.
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Learn how to adapt Chinese digital innovation to your own business strategy by exploring new ways of thinking about business models and product development.
Understand how Chinese companies build platforms & ecosystems or stay agile with concepts like DEDA.
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Discover how Chinese companies have successfully built their brand by taking a different approach to marketing, focusing on maximizing trust rather than reach.
You'll learn how to apply these insights to your own branding and marketing efforts, and gain a deeper understanding of how to connect with your target audience.
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Immerse yourself in the world of Chinese e-commerce and explore the latest retail trends.
You'll learn that e-commerce in China is based on a completely different paradigm and how companies like SHEIN and Temu are using this to crush their Western competitors.
Instead of often dull webinars, we offer tailor-made remote formats with small groups and lots of interaction.
Each participant will be invited to join our Disruptive China Community to continue the discussion and stay updated on the latest trends.
Deepen three specific focus topics in the next step - to identify tangible strategies for implementing ideas:
Strategy & Business Models
Branding & New Social
Join Now!
You can find all dates & options on Eventbrite.
(We offer regular preview sessions with complimentary tickets in limited quantities.)
Interested in specific set-ups or topics? Simply fill out the form below and we'll be in touch with you as soon as possible.
Upcoming Events in English:
Our goal is not only to explain the latest trends in China, but also to identify real-world applications for your business here. In small groups, we will discuss real-world issues such as…
How can startups successfully apply Chinese-style ecosystem thinking in a their business models?
How can retailers use OMO (Online Merge Offline) strategies to create a true omnichannel experience?
How can marketers use the public traffic, private traffic paradigm to find a new purpose for advertising?
More than just Talk!
In addition to the workshop series, we also offer other formats and forms of support. Choose what suits you best:
Keynotes: 30 - 90 minutes (remote) presentation & discussion on a specific topic for public or closed events.
In-house Workshop: customized workshops to work on a pre-defined set of challenges in a closed group setting.
Consulting: Helping you in defining and implementing the best way to apply Digital China's ideas and concepts to your specific business demands.
What to expect in Digital China?
Most workshops on China focus on how to sell to the Chinese market. We look the other direction and tell you what to learn from China and how to apply it in Western markets.
Whether you are the CEO of a startup, an executive in a large corporation, or in charge of product design, marketing, or corporate strategy, we promise you will find relevant strategies & tactics by studying cases from Digital China:
“New Retail” concepts featuring Supermarkets with autonomous shopping carts and 3D printers that print your photo onto your to-go coffee.
"AI-Doctors" in phone-booth like "micro clinics".
Successful multi-dimensional business-models, like Meituan - the Amazon for services.
Influencers using live streaming to generate millions in sales with products that get produced after being sold and arrive at the customer in under a week.
All this is not science fiction or demoware, but the everyday reality in cities like Shanghai or Shenzhen. What can you expect there? A very different kind of thinking, compelling business models, and many exciting sources of digital inspiration.
Flip through our presentation at SXSW.
Keynote, diconium Talks.
