How Western brands can get inspired by consumers from Digital China without going there...
In a free webinar, Björn and Elaine will show where you can find new ideas and test existing products by getting feedback from people with entirely different cultural backgrounds and expectations. Get inspired by interacting with the most digital-savvy users worldwide - providing you with instant digital diversity
Getting an outside view of one's products & services has become a critical success factor for business strategy and product development. But where do we find diverse inspiration and feedback in a globalized world when everybody is influenced by the same trends & social media services?
How about in Digital China?
China's consumers live in a totally separate digital ecosystem - with a mobile-only internet driven by super apps, ubiquitous digital-payment leapfrogging credit cards, and an online retail market that dwarfs the ten biggest following markets combined - including the US & EU. In many aspects, Chinese consumers are more demanding, judging products & services with totally different criteria, but are also more open to innovation than their Western counterparts.
